Global Issues Targeting Tattoos - 757 Words

Global Issues: Targeting Tattoos Review of Subject American policing has evolved tremendously ever since the time of Sir Robert Peel, who was credited for creating the first professional Metropolitan police force in London. His police model also became a branding basis for today’s police organizations. Peel’s theory of professionalism indicates that a police officer must be hired and trained to do the job, and he must also adhere to strict procedures established along military lines (Champion, 2001). Uniformed police officers are the most identifiable to the general public, and they are also perceived in many different ways by the community. The neatly crisp ironed uniform of a police officer signifies authority, respect, and professionalism. Therefore, the actions of every officer must reflect what their organization stands for and set forth the purposes of the core values and mission statement. This case study will briefly explore the importance of police professionalism and grooming standards, and how it could either affect an officer negatively or positively. We will examine the following actions of an individual patrolman, who chose to publicly display his body art while on duty and by doing so has caused discomfort and disparage among many of his colleagues. As we emphasize on the importance of police professionalism, we will also reference several court decisions regarding tattoos in places of employment to defend our arguments. Discussion The case of OfficerShow MoreRelatedObey the Laws of God, Not the Laws of Man2572 Words   |  11 PagesObey the Laws of God, Not the Laws of Man On Monday, April 11th 2011, France became the first country to put into force a law that bans Muslim women wearing the Burqa in any public setting. Not only did this ban create a global debate, a domino effect on other countries to put forth the same law, but also creating tension among French Muslims and their citizens (Ulusoy). The Quran asks believing women to cover although Muslim women interpret covering their bodies in different ways. The Burqa coversRead MoreMarketing and Financial Markets41809 Words   |  168 PagesAnalysis 127 5. Marketing Research and information Systems 128 6. target Markets: Segmentation, evaluation, and Positioning 158 Part 4: Customer Behavior 191 7. Consumer Buying Behavior 192 8. Business Markets and Buying Behavior 222 9. Reaching Global Markets 244 Part 5: Product decisions 279 10. 11. 12. 13. Product Concepts 280 developing and Managing Products 304 Branding and Packaging 326 Services Marketing 354 Part 6: distribution decisions 385 14. Marketing Channels and Supply-ChainRead MorePersonality and Lifestyle8596 Words   |  35 Pagescharacteristics (demographics). A variety of systems, such as VALS, have been developed to identify consumer â€Å"types† and to differentiate them in terms of their brand or product preferences, media usage, leisure time activities, and attitudes toward such broad issues as politics and religion. Interrelated sets of products and activities are associated with social roles to form consumption constellations. People often purchase a product or service because it is associated with a constellation that, in turn,Read MoreSecurity And Privacy Issues For Businesses And Individuals3742 Words   |  15 PagesAbstract  Security and Privacy Issues for Businesses and Individuals Over the years, advancing technology has created many opportunities for the world in several aspects. However, security breaches are a major downfall with advancing technology and are causing harm to millions of people in the United States. Security breaches affect the masses. Securing company data and personal information is detrimental to millions of individuals, businesses, and governments. Millions can be spent on securityRead MoreLevis - 4 Ps5809 Words   |  24 PagesALLAH Almighty for giving us such a bright opportunity to learn and polish our extravagant abilities. TABLE OF CONTENTS âž ¢ Acknowledgments âž ¢ Executive Summary âž ¢ Introduction âž ¢ History âž ¢ Market segmentation, targeting and positioning âž ¢ Marketing mix †¢ -Product †¢ -Price †¢ -Place †¢ -Promotion âž ¢ SWOT analysis âž ¢ Conclusions âž ¢ Recommendations EXECUTIVE SUMMARY: Read MoreDesigning a Customer Driven Statergy23698 Words   |  95 Pagesmeaningful customer groups (segmentation), choose which customer groups to serve (targeting), create market offerings that best serve target customers (differentiation), and position the offerings in the minds of consumers (positioning). Then, the chapters that follow explore the tactical marketing tools—the Four Ps—by which marketers bring these strategies to life. As an opening example of segmentation, targeting, differentiation, and positioning at work, let’s look at Dunkin’ Donuts. Dunkin’, aRead MoreVals Framework6316 Words   |  26 Pagesidentifies current and future opportunities by segmenting the consumer marketplace on the basis of the personality traits that drive consumer behaviour. VALS applies in all phases of the marketing process, from new-product development and entry-stage targeting to communications strategy and advertising. The basic tenet of VALS is that people express their personalities through their behaviours. VALS reflects a real-world pattern that explains the relationship between personality traits and consumerRead MoreEssay on Harley Davidson Marketing Plan6641 Words   |  27 Pagesmotorcycle, rentals, etc. The main issue Harley Davidson is facing is the fact that their core customer base is averaged at 42 years old and getting older. If Harley-Davidson intends on increasing its profits and maintaining a considerable market share, then they need to attract younger buyers. This is why our business proposal will specifically target young men and women between the ages of 18-35 through Harley Davidson’s Sportster motorcycles. By targeting a younger audience, we are hoping toRead MoreThe Role of Advertising in Marketing Communications9872 Words   |  40 Pagesdirectly with or solicit response or dialogue from specific customers and prospects. The advantages of direct marketing are as follows: Selective audience: There is no spill – over effect or duplication of media exposure. 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How Would You Like It If You Were Continuously Told What

How would you like it if you were continuously told what to do ever since you were a little kid and you were bullied and made fun of because of something you like doing and are passionate about while growing up? It wouldn’t be pleasant, would it? Even getting older and becoming an adult and it’s still happening, it’s not nice, is it? How would you like it if you were earning 20% less than men for the exact same job? Good morning Ms Lewis and students, today I’ll be talking to you about how there are numerous causes for the countless components that are accountable for the upsurge of gender stereotyping in today’s society. Some of these issues are things like advertising based around kids and adults and the pay gap between genders. These†¦show more content†¦This is mainly because those ads have an audience, predominantly children because they are important demographic for advertisers. Did you know adolescents are watching approximately 20 hours of television a week and roughly 9 hours a day on their smartphone device? When they are targeted by strategic advertisements for that long, it has a significant impact on their views and opinions. Am I the only one who thinks these averages are extremely high for such a young age group? I mean, that is the age when we are most impressionable and vulnerable. When you see a commercial on television advertising children’s toys I’m 100% certain you’re repetitively going to see young female adolescents playing dress ups, nursing dolls, or cleaning a house with a pink cleaning set and boys playing with blue and green trucks, action figu res, playing computer games or sport etc. why is this so categorised? These ads operate on old stereotypes and cultural norms and manipulate the viewer’s beliefs. In fact, boys and girls are encouraged and praised if they pick on or bully a boy that plays with dolls instead of action figures or a girl that plays computer games instead of dress ups. What about the girls that want to play with trucks and action figures? Or the boys that want to play dress ups and dolls? Do they not have a say? Are they cared about? Society tells them they’re not allowed to play with them and that it’s not the norm or that it isShow MoreRelatedIs Softball Ruled Over My Life?1589 Words   |  7 Pagescoordination, and this pulled memories of watching my brother hit numerous home runs and make game-winning outs from his mind. On nearly all of the car rides home, he would tell me â€Å"You remind me so much of Dusty. I see him the way you throw, in the way you hit the ball, and the way you present yourself.† As a child, I couldn’t understand what would incline him to associate me that strongly with my older brother who reeked of masculinity, but now I can only hope that I share any of his brilliant qualitiesRead MoreThe Importance Of Leadership840 Words   |  4 Pagesthat I would drop art after year 10. So thats why I cant even begin to believe that I’m here today and even that i applied for this position. In year 10, I was pretty certain that if I dropped art I would have mo re time for other subjects due to the immense work load that art requires. However, I told my mum my plan, and she ran, right to Mrs flora and dobbed on me. I was then basically forced to do art. HOWEVER thanks to Mrs Flora and my mum I have had the best time. I have no clue what I was thinkingRead MoreThe Use of Secondary Sources in Bram Stokers Dracula637 Words   |  3 Pagesdoing this, he has helped the reader understand more about what is going on, almost as if they are getting a behind-the-scenes view on the story, emotionally and physically. If Stoker had only used a narrative point of view, the reader wouldn’t know the character’s thoughts, emotions, or anything they were feeling at that moment. The person telling the story wouldn’t be able to tell exactly what was going through the character’s head; they would only be able to give an overview. In â€Å"Use of the DiaryRead MoreThe Legacy Leader Of Influence Essay1550 Words   |  7 Pagespeopl e to what to do in their favor. They also influence and inspire others in many different ways. There are some leaders who influence me and inspire me so that I can exert my effort to become a better human being, Soldier and a better leader in my life. Especially I’d like to pick a individual whom inspired me most. He name is Command Sergeant Major (CSM) Charles Fitzpatric. In this passage I will explain how he motivated and inspired me with his leadership style. I will also describe how he coachedRead MoreLocking My Room s Door786 Words   |  4 Pages Locking my room’s door, I thought of my door and how the scars were on the inside. To visitors the front door indicated a household as normal as any in the neighborhood. I wondered what scars my childhood neighbors kept inside their homes as I walked across the parking lot to a truck stop dinner. The sign said Chet’s and below it was painted in cursive hand writing. You haven’t et yet if you ain’t et at Chet’s. The big black letters were painted on a white background and they made me smile. AfterRead MoreVegan People : An Interview With A Mexican Girl950 Words   |  4 PagesVegan People: An Interview with a Mexican girl. People tend to ask how it is life for Vegan people. 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Advertisers knew that consumers would place themselves inside of the ad and actually feel as though the ad is speaking directly to them if they showed a culturally perceived conception of the â€Å"ideal life.† They chose t o focus on elements of wealth, style, gender, appearance, and the newRead MoreLab Girl Short Story726 Words   |  3 Pages but also how important it is to work your way up to it. Growing up, Hope was just a young girl with big dreams of becoming a scientist. She grew up in a town where only men were the doctors, teachers and scientists. Lab Girl tells the story of Hope, all of her struggles and achievements.   Ã‚  Ã‚     Ã‚  Ã‚   While many people would automatically give up after being told they can not achieve something, Hope did not. She spent long and difficult hours in the laboratory continuously fighting for what she believedRead MoreMemories Of Childhood Memories702 Words   |  3 PagesIt is obvious that our childhood memories are not accidental. 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Personal Experience My Parents Divorce - 860 Words

7th grade was the year I woke up. My mom called me into her bedroom late one afternoon and was still sitting on her bed, wearing her pajamas. The bright and cheerful sunshine that lit up the room gave a false ambiance of the tension that clouded the air. I already knew what she was going to say, but I did not want to believe it as the truth. I had noticed that my mom and dads relationship with one another was growing apart just by the way they acted around each other. The conversations between them became shorter and their affection for one another began to fade. My dad spent his nights falling asleep watching TV on the couch, while my mom slowly disappeared back into her bedroom, alone. This had been happening for a while now, so I do not know why I was even surprised when my mom said to me that, â€Å"Your dad and I are getting a divorce†. I should have seen it coming. The clues were all in front of me, but I was too afraid to put them together. I was scared because, for the first time in my life, the image of my perfect family was crumbling before me. I knew inside that my family was falling apart, but I was desperately holding onto the fibers that I thought were keeping us together. It is hard to believe that one encounter can change the course of ones life forever. In this instance, I was awoken from the dream that I had been living in for so long. After my mom announced that she was getting a divorce from my dad, I found that it became increasingly harder for me toShow MoreRelatedThe Emotional, Spiritual, And Psychological Effects On Children Essay1278 Words   |  6 PagesThrough the emotional, spiritual, and psychological effects children experience during a divorce, spiritual distress and uncertainty, fears of commitment and abandonment, and disassociation from relationships manifest themselves in these children. Approximately one million children experience a parental divorce every year (Warner et al), experiencing a variety of positive and n egative consequences. Since divorce causes the couples’ pain, they may become absorbed with their own problems, though theyRead MoreThe Effects Of Divorce On Children And Their Behaviors1410 Words   |  6 Pagesbecoming more and more acceptable to get a divorce. Even the word family itself has changed so drastically, it’s no wonder divorce is so high. What many people don’t realize is that divorce can possibly have a serious effect on children and their behaviors. Many studies have been conducted and have shown a variety of long term, as well as short term effects that children have developed after they’ve experienced going through divorce, one effect divorce could have on children is the risk of theRead MoreDivorce a Life Changing Experience Essay1248 Words   |  5 PagesDivorce: a personal life changing experience With this ring I thee wedÂ…. For better or worse, for richer or poorerÂ…. Traditionally, two people speak these words on their wedding day, the day that two become one, the day that two people begin a life together and share an unbreakable union. This may be so in some cases but not all. Divorce among Americans is rampant. In society today divorces are as common as marriages themselves. Couples meet, date, fall in love, marry, and have children andRead More Divorce is a Life Changing Experience Essay1253 Words   |  6 Pages Divorce: a personal life changing experience   Ã‚  Ã‚  Ã‚  Ã‚  With this ring I thee wed†¦. For better or worse, for richer or poorer†¦. Traditionally, two people speak these words on their wedding day, the day that two become one, the day that two people begin a life together and share an unbreakable union. This may be so in some cases but not all. Divorce among Americans is rampant. In society today divorces are as common as marriages themselves. Couples meet, date, fall in love, marry, and have childrenRead MoreThe Impact Of Children On Children With Divorce1115 Words   |  5 Pagesexplore my topic and answer my inquiry question, I began by searching through a variety of website articles. I then searched through the articles and narrowed it down to two that had opposing views. Lastly, I conducted interviews with two primary sources. All these sources gave me a better understanding of my topic, and how to answer my question. 1.5 million children deal with divorce every year. Researchers have found that onl y a relatively small percentage of children experience severe problemsRead MoreAnalysis Of The Stone Soup By Barbara Kingsolver884 Words   |  4 PagesDivorce will lead to happiness. As odd as divorce leading to happiness may sound, it contains truth. Stone Soup, written by Barbara Kingsolver, contains her personal experience with divorce, and the effects divorce had on her family. 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If you google ‘divorce’ what pops up is celebrities that have gone throughRead MoreGender Differences From Comparative Optimism1378 Words   |  6 Pagescomparing it to personal optimism for experiencing a happy marriage or avoiding divorce depending if it wa s optimism or comparative optimism. The articles used four samples using unmarried college students compared it to men and women as the result it indicated that men have a greater comparative optimism than women when it comes to a happy marriage but not when it comes to divorce. Then when it came to personal optimism men also result greater with having a happy marriage and avoiding divorce. The articleRead More Effects Of A Non-Traditional Family On Children Essay1735 Words   |  7 Pagesbuilding block for how the child will progress throughout life. When parents divorce, the children are left with no stability causing them to lose basic concepts of childhood that may carry with them throughout life. Children of divorced parents have less success and happiness creating less productive citizens in our nation. Watching parents take a home from a traditional family lifestyle to a broken home by getting a divorce is very devastating to a childs mental well-being. As Judith SeltzerRead MoreEffects of a Non-Traditional Family on Children1745 Words   |  7 Pagesbuilding block for how the child will progress throughout life. When parents divorce, the children are left with no stability causing them to lose basic concepts of childhood that may carry with them throughout life. Children of divorced parents have less success and happiness creating less productive citizens in our nation. Watching parents take a home from a traditional family lifestyle to a broken home by getting a divorce is very devastating to a childs mental well-being. As Judith Seltzer

Globalization Is A Positive Way Or Negative Way - 1034 Words

Sharyu Bharat Jakhariya JAKSC1402 POLS1040 Mr. Emmanuel Goffi 3rd Dec 2015 Essay on Has Globalization Changed Global Politics in a Positive Way or a Negative way Globalization- Positive or Negative Globalization is one of the 21st century’s most important politics topic. I have heard the term globalization in my economics lecture and in political debates. Some of my friends argued when I asked them if globalization is changed global politics in a positive way or negative way. Some of them argued saying that globalization is a positive development as it gives rise to new industries and more job opportunities in developing countries, to which I agreed to. As the world grows more connected through the internet and greater international trade, globalization is becoming more important and more controversial. Controversial in the sense that the developing countries of the world will do whatever the developed countries will tell them to do, without thinking if it is going to result into a good thing or a bad thing. It is easy to assume that globalization is an entirely modern phenomenon driven by inventions like the telegraph or the internet. In many ways, globalization has been taking place for centuries like outsourcing most manufacturing jobs in the developed countries, involving Canada and obtaining goods from outside sources which are the developing countries. Which is a good thing for the developing countries as they are getting moreShow MoreRelatedThe Positive and Negative Effects of Globalization1570 Words   |  7 PagesThe Positive and Negative Effects of Globalization Is Globalization ultimately positive or negative, or somewhere in between? I believe it depends on who you ask the question, and how it affects their life. For myself, I can’t get passed the negative way it has impacted my life and others around me in the same situation. Those of us who have lost our jobs and livelihood and are now labeled as â€Å"the long term unemployed† have seen our jobs eliminated and outsourced overseas; find it hard toRead MoreGlobalization Of The University Of Windsor Globalization887 Words   |  4 PagesGlobalization is the interaction of companies, people, and governments internationally to change and adapt perspective, ideas and resources. As I take the time to observe my surrounding, I realize that globalization has been happening in our everyday life without knowing. Without globalization countries would be limited the resources they have, would decrease security between countries and a negative impact for the countries economy. Ways that globalization has impacted my everyday life in a positiveRead MoreGlobalization : The Transition Of Human Society Into The Third Millennium 1744 Words   |  7 PagesSince the 1990s there has been a boom in writing about globalization. According to one sociologist (Waters 1995: 1), it is the concept of the 1990s, ‘a key idea by which we understand the transition of human society into the third millennium’. Globalization can be best described as a process of interaction and integration amongst the people, companies and governments of different nations. It also refers to a world in which societies, cultures, politics and economies have, in some sense, come closerRead MoreImpact of Globalization on Zimbabwean Culture1676 Words   |  7 PagesGlobalization has had a significant impact on the Zimbabwean culture . Globalization has greatly changed Zimbabwean culture . The effects of globalization on Zimbabwean culture has been quite varied having both positive and negative effects . It is however the writer’s view that globalization has had a largely negative impact on Zimbabwean culture as Rodrik(1971:8) points out that â€Å"globalization creates social and political tensions within andRead MoreTheorizing globalization (Doughlas Kellner) Essay693 Words   |  3 Pageshopes to understand globalization as a dialectic between the progressive and emancipatory features and negative attributes.   His articulation of globalization also recognizes that change in globalized systems is not only imposed from above but can also be contested and reconfigured from below.   Taking all of these elements into account, Keller argues for an understanding of globalization that moves beyond technological and economic optics toward an understanding of globalization as an ambiguous, contradictoryRead MoreGlobalization: the Bad939 Words   |  4 PagesGlobalization: the bad and the bad Sargon Lazar (Serge) 100443573 GHUM 1058 Professor Adeesha Hack Globalization defined is the worldwide movement toward economic, financial, trade, and communications integration. Globalization itself has been around for ages. In ancient times, the Greeks and Romans would import salt and spices while exporting musical instruments and art to the eastern part of the world. It has helped shape the society we currently live in. Globalization also plays a partRead MoreGlobalization and Lower Living Standards for Americans Essay example1364 Words   |  6 PagesKofi Annan, a UN diplomat, once said,â€Å"...that arguing against globalization is like arguing against the laws of gravity.† He is undoubtedly correct in this assessment. Indeed, globalization is no longer something to be skeptical of, it is very real and is changing our world exponentially. The affects of globalization, however, continue to be a heated topic for debate. Proponents praise the overall economic lift provided by free trade, the diffusion of cultures, and the sprea d of democracyRead MoreGlobalization : Positive And Negative Effects On Todays Society1582 Words   |  7 Pagesbeing more globalized. Globalization is the process of interaction amongst people, businesses, governments of different countries and nations, and is driven and or influenced by international trade and international business. Technology has been one of the largest contributing factors to the reason why the world is becoming more globalized. Globalization has both positive and negative effects on the environment, societies, as well as today’s cultures. Cultural globalization refers to the processRead MoreThe Effects of Globalization on Cambodia Essay888 Words   |  4 PagesGlobalization is defined as the act of creating connections between countries across the globe in terms of culture and economy. Almost on every part of the world, citizens have become a part of the global village. Even though various researches stated that there are negative effects of globa lization for particular reasons, the positive impacts were clearly shown to be stronger especially in developing countries such as Cambodia. To begin with, tourist travel is one of the main negative impacts ofRead Moreeffects of globlization1124 Words   |  5 Pagesï » ¿Health Globalization has both positive and negative effects about one of the major concerns, health. The health care is primarily affected by globalization is through the increasing and worsening of internationalization of various health risks. However, if you will have to define the terms and other dimensions of the health risks such as; Technological, economic, social, political and cultural as well as scientific aspects. The linkages between health care and globalization are quite complex

Beowulf Theme Traditions and Customs - 1380 Words

Beowulf: Traditions and Customs A huge theme in the story of Beowulf involves the traditions and customs of the people because characters are repeatedly asked to tell about themselves, always rewarded for sacrificing for the greater good, and constantly showing loyalty to their king or leader. When traveling to another land, the traveler is asked to state his name, family, home,and purpose. If something is done for the good of the king and the people, those warriors are rewarded with praise, treasures, and long-lasting relationships. In life and in death, the folk never fail to show loyalty and appreciation to their leader. Common traditions such as how folk from different lands approach and greet each other, how people display†¦show more content†¦Hygelac s brother was killed in a battle between the Geats and the Swedes, and while they were still fighting, Hygelac was trying to get revenge. Two men, Eofor and Wulf, assisted in the killing of his brother s killer. Hygelac promised them wealth and gave them each huge masses of land and linked rings. He honored Eofor with â€Å"his only daughter in pledge of grace, the pride of his home...† (Gummere, Ch.39). Hidden inside all of this wealth, praise, and gratitude is another traditional characteristic frequently shown. While receivers of the good deeds are showing appreciation, the givers are displaying a tremendous amount of honor and loyalty throughout the poem. Some acts of loyalty are minor. For example, Beowulf s battle with Grendel s mother took longer than expected. The Danes gave up on waiting for the warrior, despite the great amount of loyalty he had shown them, but his men stayed by his side and â€Å" sat on,stared at the surges,sick in heart, and wished, yet weened not, their winsome lord again to see...† (Gummere, Ch.23). Another small loyal motion was made in the battle between Beowulf and the dragon. When the odds were in the dragons favor, all of his comrades ran for safety in the woods, â€Å"but the soul of one with care cumbered. Kinship true can never be marred in a noble mind..† (Gummere, Ch.33). Remembering the trust and honor his king had for his warriors, Wiglaf went in after his lord and ended up weakening the dragon and inspiringShow MoreRelatedPaganism In B eowulf953 Words   |  4 PagesPaganism in Beowulf Beowulf was composed when England was transitioning from a pagan to a Christian culture. In chapter 3 of A Little History of Literature, it is said that Beowulf was likely written by a Christian monk who inserted Christian themes into the story. This is why Beowulf reflects both Christian and pagan views. These two religions and their elements affect the story in different ways. There are pagan views of fate and fame in Beowulf, but there are also Christian themes of humilityRead More Beowulf Attacks the Dragon Essays1576 Words   |  7 PagesBeowulf Attacks the Dragon. Beowulf makes his final boast. He says that, even though he is old, he shall â€Å"still seek battle, perform a deed of fame† by killing the dragon. (Norton59) He doesnt know how to grapple with the dragon, like he did with Grendel, so he will use a sword and shield. He tells his men that the outcome will be â€Å"with us at the wall as fate allots, the ruler of every man.† (59) He tells them to let him fight the monster alone, â€Å"By my courage I will get gold, orRead MoreCulture Is Defined As The Internet And Mass Media1582 Words   |  7 PagesCulture is defined as â€Å"the beliefs, customs, arts, etc., of a particular society, group, place, or time† (Merriam Webster, 2015). Different continents, from Far East Asia to the West Most point of the Antarctica, holds their own unique traditions and cultures. Modern form of communication, such as the internet and mass media, had exposed us to various different cultures, thousands miles away from us, enabling us to see with our own eyes their practices and traditions. Despite that, does the images andRead More A Comparison of Beowulf and Icelandic Sagas Essay1938 Words   |  8 PagesBeowulf and Icelandic Sagas  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚        Ã‚  Ã‚  Ã‚   There are many similarities between the hero of the poem Beowulf and the heroes of the two Icelandic sagas, The Saga of The Volsungs and The Saga of King Hrolf Kraki. The former saga is an Icelandic saga representing oral traditions dating back to the fourth and fifth centuries, when Attila the Hun was fighting on the northern fringes of the Roman Empire; the latter is an Icelandic saga representing 1000 years of oral traditions prior to theRead More12 Literary Piece1670 Words   |  7 Pagesworld. It contains the history of religion in India. 5. Canterburry: it depicts the religion and customs of English in early days. This originated from England and written by Chaucer. 6. Uncle Toms Cabin: written by Harriet Beecher Stowe of US. This depicted the sad fate of slaves. This became the basis of democracy. 7. The Divine Comedy: (A Dante of Italy). This shows the religion and customs of early Italians. 8. El Cid Comedy: This shows the cultural characteristics of Spaniards andRead MoreThe Analysis and Comparison of the Themes of Beowulf, The Odyssey and Other Related Epics2553 Words   |  11 Pagesor historical hero. Epics like Beowulf and The Odyssey are perfect examples of this definition; they are each centered on the deeds and triumphs of their heroes, Beowulf and Odysseus. All epics are similar in a way that they are made up of elements. One major element of the epic is its themes. In all epics, the themes are what make and mold these narrative poems, they descriptively outline the story. Most epics, like Beowulf and The Odyssey, have themes like battles, homecoming, identityRead MoreAnglo-Saxon Heroic Poetry5673 Words   |  23 PagesOld English poetry is divided into two types: the Heroic, the sources of which are pre-Christian Germanic myth, history and custom; and the Christian. Heroic, or Epic Poetry belongs to one of these two types and refers to long narrative poems celebrating the great deeds of one or more legendary heroes, in a grand, ceremonious style. In its strict use by literary critics, the terms Heroic Poetry or Epic are applied to a work that meets the following criteria: such a poem must be related in anRead MoreAnalysis Of The Poem Beowulf 3700 Words   |  15 PagesJames Quimby Mrs. Morris AP English 2 September 2014 Summer Reading Assignment Beowulf 1. This epic poem is one of the first works composed in the English language. It also tells us about the Anglo-Saxon people who lived in England and their culture. What values did these people support? What ideals did they try to live by? How do their values compare to our values today? Try to find similarities between our culture and this ancient culture. Use examples from text to support your points. The Anglo-SaxonRead MoreTrace the Development of English Lit During Any One Period...as Part of Your Discussion Highlight How Significant Events in the Influence the Writing...Additionally Show How Characteristics of the Genre the Writer Uses3085 Words   |  13 Pageswas no real concept of patriotism or loyalty to a cause. â€Å"Kings could not, except in exceptional circumstances, make new laws. Their role instead was to uphold and clarify previous custom. The first act of a conquering king was often to assure his subjects that he would uphold their ancient privileges, laws, and customs† (David Ross.) One of the most famous kings during the Anglo-Saxon period was Ethelberht, king of Kent (reigned c.560-616). He married Bertha, the Christian daughter of the king ofRead MoreA Comparison of Christian Influence on Beowulf and The Saga of King Hrolf Kraki2779 Words   |  12 PagesChristian Influence on Beowulf and The Saga of King Hrolf Kraki  Ã‚     Ã‚  Ã‚  Ã‚   In Beowulf the Christian influence is revealed through approximately 70 passages in which the form of expression or the thought suggests Christian usage or doctrine (Blackburn 3); The Saga of King Hrolf Kraki is in its own way infused with Christian values even though it preserves remnants of the cult of Odin.    The Christian element seems to be too deeply interwoven in the text of Beowulf for us to suppose that

Growing Online Shopping for E-commerce Technology- myassignmenthelp

Question: Discuss about theGrowing Online Shopping for E-commerce Technology. Answer: Introduction Online shopping is the process by which goods and services are valuable sold or bought by use of electronic e-commerce technology. This e-commerce electronic technic enables buyers or rather consumers to purchase goods and services from a distinct seller by use of a web browser over the internet. The process by which these goods and services are sold to the consumers is through a well-defined process following certain steps. These steps include, the seller establishing the online shopping platform and make it viable for consumers to access it, tag available goods to be sold and tag their prices for customers to see and evaluate them, tell about the services they give and tag the price to which they are rendered to a willing consumer, set a special platform where the consumer can be able to discuss or ask questions about a particular product and get valid response. Growing online shopping refers to the increasing rate at which online shopping is developing at a very high speed as it involves more and more individuals making it their favorite means of shopping. Both for domestic and commercial use products, online shopping has been termed as the main favorable for of shopping (Koh, et al, 2016). Its time saving, affordable as one only orders what he or she can be able to pay for, less tiresome as one can easily acquire the product as it's delivered to consumers door step. Examples of online growing shopping stores based in Australia and are doing great include: ASOS which is a fashion line, Sephora which is a health and beauty line, Amazon that offers books and gift cards online, Woolworths that is a fast food line, Dick Smith that is an electronic line among many others both in Australia and in the whole world that are increasingly growing as well. There are various factors that have enhanced the increasing growth of online shopping including b usiness theoretical concepts. Factors enhancing growing online shopping Social media platform techniques on positively increasing online brand loyalty. Various techniques by social media platform provide the basis on which the esteemed customers through the various services given to them are able to remain loyal to the online brand. Availability of online survey platform where both the seller and the buyer can be able to interact through questions relating to the brand or inquiries relating to other areas they might as well understand. unlike in the other forms of shopping where advertising process is done ones in a while in presence of the consumer to ask questions about the product, online shopping gives all time query platform. Through this platform, the five Ps of business management has been observed (PILIK, KLIMEK, JURICKOVA PALKA, 2016). Both the buyer and the seller are able to plan ahead, process their wishes relating to the product, both people the seller and the buyer is able to point out what they really wish to have, possess their products as they wish and make benefits which are as well profits. This five Ps of management is very important for online shopping to help ensure that all that is required by both parties are given as required. The seller gets the intended profits as he or she serves the buyer well as the buyer possess his or her product in good shape as wished. Perceived Usefulness. Consumers change of taste and preferences is as a result of understanding his or needs as per that time the need for that product arises. Efficiency and effectiveness of online shopping are perceived also to be one of the factors that influence the change of taste by the consumer. Time-saving, cost effectiveness and platform for queries about the product for the longest time as well. This has positively enhanced the perceived usefulness of the product to the consumer. Management theory of planned behavior is evidently employed here as most of the consumers of a certain product change the need of having it according to its availability. Example, if a person was to use a dressing code to a certain event for a long time and changes the code days before the event as a result of the availability of a different set code other than that planned initially, this is a theory of changing planned behavior. This code can be identified online through which one understands the use of online shopping through buying that intended outfit (RONGALI, 2017). This behavior is most common among people who are much occupied such that they cannot be able to easily move around making desired choices but use shortcuts. Strategic management by owners of online shopping stores. Strategic management of online shopping activities involves placing the right goods on the platform at the right time as well as advertising online services at the right time. Example, according to celebratory or mourning seasons for the target consumers (Mallapragada, Chandukala Qing, 2016). Theory of strategic management states that effectiveness and efficiency of any business activity influence positive business outcomes in most cases. That is, right business things should be done at the right time and targeting the right group of people in the market. Social media platforms influencing the growth of online shopping has settings that ensure all the desired information and that is set by the seller or rather the service renders reaching the buyers is the right one. Purchase intention or rather consumer behavior may at times depend on the level of management that the seller show cases on his or her platform. Proper business management results to a positive influence on buying and selling of the product positively. The consumer, in this case, is satisfied while by the services given to him or her by the seller and vice versa. As result, online shop stores owners should ensure they strategically plan and manage their businesses as required by business laws (Prashar, Sai Vijay Parsad, 2017). Technical advancement both at local and international marketing levels. Unlike in the past era where there was no technical advancement in the marketing system, in this present era, technology has brought about various positive changes in the marketing system. Introduction of computers where most of the online shopping activities are carried out has been the most important and impactful technological device used in establishing and growing online shopping. These computers make use of applications introduced and installed in that are activated to create the online platform. Introduction of internet network service which is majorly developed in the developed countries servers like the United State of America among others has also been impactful in allowing connection of this applications. Technology through these three main activities has enhanced introduction, establishment and massive development of online shopping platform (Huang, et al, 2017). To the buyers or rather the consumers of certain online products tend to learn about them through online applications installed in their phones to help them access the services. This has been cheap compared to other forms of shopping as even the value determined online can be of any form depending on the willingness of the buyer to buying the product. Online shopping is massively growing as technology continue to grow to better niches. Online resource availability. As discussed by resource theory proponents of business theories, there is no business activity that can effectively take place without appropriate resources put in place. Online shopping involves providing appropriate resources to the target market that they need to purchase (HUYGHE, VERSTRAETEN, GEUENS VAN KERCKHOVE, 2017). The larger or the more developed the platform is, the different it is from others that are not developed to that level. In such a case, the products sold at this platform should always fit the needs of the target market. Example, a fashion line targeting the celebrities in most cases cannot serve the same purposes as that of the hoteliers or even the pastors. This is because any set of goods or products at a specific shopping line is different from the other and in any case there are similarities they are very minimal (Yao, 2017). Resources is one of the main factors that influence business activities and if well enhanced they resul t to a successful business development as well as increased positive per capita income Conclusion Online shopping has been one of the key factors leading to the development of both local and international markets. The ability of different shopping stores to provide different services as well as products is an achievement that has enhanced the establishment of strong relationship ties between citizens of different countries. Most developed shopping lines are established in that they serve members from all corners of the world. Technical advancement has been one of the most relevant factors enhancing online shopping in both developed and developing countries, as the main factor it should be enhanced in various ways to ensure proper and continued online development. Hacking of the online activities is the main challenge faced by online buyers as well as sellers, this can be prevented through developing strong and well secure online connections. Online shopping education should be encouraged by both the online sellers as well as the technical department to ensure all people are aware of what it involves. Citizens of nations willing to buy online should ensure they maintain a positive relation to ensure its development to better niches. References Clemons, E, Wilson, J, Matt, C, Hess, T, Ren, F, Jin, F, Koh, N 2016, 'Global Differences in Online Shopping Behavior: Understanding Factors Leading to Trust', Journal Of Management Information Systems, 33, 4, pp. 1117-1148, Business Source Complete, EBSCOhost, viewed 30 August 2017. HUYGHE, E, VERSTRAETEN, J, GEUENS, M, VAN KERCKHOVE, A 2017, 'Clicks as a Healthy Alternative to Bricks: How Online Grocery Shopping Reduces Vice Purchases', Journal Of Marketing Research (JMR), 54, 1, pp. 61-74, Business Source Complete, EBSCOhost, viewed 30 August 2017. Kozlenkova, I, Palmatier, R, Fang, E, Xiao, B, Huang, M 2017, 'Online Relationship Formation', Journal Of Marketing, 81, 3, pp. 21-40, Business Source Complete, EBSCOhost, viewed 30 August 2017 Mallapragada, G, Chandukala, S, Qing, L 2016, 'Exploring the Effects of "What" (Product) and "Where" (Website) Characteristics on Online Shopping Behavior', Journal Of Marketing, 80, 2, pp. 21-38, Business Source Complete, EBSCOhost, viewed 30 August 2017. PILIK, M, KLIMEK, P, JURICKOVA, E, PALKA, P 2016, 'COMPARISON SHOPPING AGENTS AND CZECH ONLINE CUSTOMERS' SHOPPING BEHAVIOUR', International Journal Of Entrepreneurial Knowledge, 4, 2, pp. 62-69, Business Source Complete, EBSCOhost, viewed 30 August 2017. Prashar, S, Sai Vijay, T, Parsad, C 2017, 'Effects of Online Shopping Values and Website Cues on Purchase Behaviour: A Study Using SOR Framework', Vikalpa: The Journal For Decision Makers, 42, 1, pp. 1-18, Business Source Complete, EBSCOhost, viewed 30 August 2017 RONGALI, A 2017, 'CUSTOMER'S EXPECTATIONS AND LEVEL OF SATISFACTION FROM ONLINE SHOPPING IN TEHRI: AN EMPIRICAL INVESTIGATION', CLEAR International Journal Of Research In Commerce Management, 8, 4, pp. 67-70, Business Source Complete, EBSCOhost, viewed 30 August 2017. Yao, J 2017, 'Supply chain resources integration optimisation in B2C online shopping', International Journal Of Production Research, 55, 17, pp. 5079-5094, Business Source Complete, EBSCOhost, viewed 30 August 2017.

Group Influence on Consumer Behavior †Free Samples to Students

Question: Discuss about the Group Influence on Consumer Behavior. Answer: Introduction: The Social circle of any individual plays an important role in shaping his choices. Many other people from various occupations, such as sports teams, corporate achievers and even politicians and celebrities have direct or indirect effects on the choices of an average consumer. These groups of people are the reference group for that person or consumer(Fisher, 2017). The bigger challenge for any product and services company starts after it has developed its product, which is promoting it correctly in order to give it an exposure. Understanding the general reference groups for the consumers and identifying the correct reference group that can be associated with the product plays an important role in developing the marketing strategy for the product(Sirgy, Rahtz, Portolese, 2017). This practice of understanding and associating with the reference group in order to influence a consumers choice is termed as group influence. There are many categories of groups in which a person socializes or relates. The reference group may change with change in geography, age, financial position or educational qualification. In general, reference groups are categorized under two major categories, which are primary and secondary(Tutorials Point, 2017). Primary groups are those groups with which a person has regular interactions and a close relationship. A persons colleagues, family, friends, or his sports teams are few examples of the primary group. These groups have a prominent bearing on a consumers choices, as they are more confident about their peers or their families. It is not necessary for a particular group to remain a primary group in every case. For example, for a person who is sporty and adventure loving, his rugby team or any other sports team holds significant importance compared to his general friends circle. For a socialite who seeks to harbor cordial relations with everyone, his social groups and gatherin gs such as alumni associations become very important to him. Thus, the primary group can become secondary for two different types of consumers. Consumers tend to make similar choices as their primary group in order to be assured about their choices. This also makes them less susceptible to wrong choices. On the other hand, secondary groups are those people with whom a person has less contact. They have less importance and therefore carry lesser weightage while influencing a persons choice. Groups like those at church, or social clubs, or charity groups who congregate less frequently are secondary groups of a person. Reference groups are also categorized as formal or informal groups. Formal groups are groups, which have an official recognition and have a general code of conduct or scope of activities. Informal groups are soft groups like a friendly hangout or a parents group of a school. Another attribute of a reference group is that it is either an aspirational group or a dissociati ve group. Aspirational groups are the ones with which people would like to be associated with. In order to confirm to the lifestyles and choices of these aspirational groups, a person may start wearing the brand most used by them or buy team caps in order to resemble them. Dissociative groups are the ones, which a person does not like to be associated with(Perner, 2017). Advertisers have to use the most relevant groups for their products in order to gain a connect with its consumers(Pittard, 2013). In most of the cases, the secondary group of its target consumers is the best bet to promote its product. This is due to the reason that primary groups differ from person to person and thus it is difficult to achieve mass appeal among so many consumers as their target reference groups are fragmented. However, if their secondary groups are considered, then the outreach is widened many fold(Mondal, 2016). These groups should also have other attributes like they should be an aspirational group like a popular sports team or celebrities. After identifying the aspirational group of its target consumers, the focus shifts to the product in order to match the requirements. A company promoting a soap brand will not use a formula one team to promote its product. Similarly, an auto parts company would rather use a race team than a celebrity. While both of the celebrit y and the race teams are aspirational and appealing reference groups, the final choice is made by use cases of the product(Pittard, Using Reference Groups in Marketing, 2013). Sportswear companies like Nike and Adidas have a target audience of young age group who are involved in sports. Therefore, they have targeted their aspirational groups like sports football teams and prominent tennis players and other athletes in order to generate appeal among youngsters who regard them as their icons. Similarly, toothpaste companies can use the recommendations of dentists and health experts in order to generate trust among its consumers, who are more likely to go by choice of a doctor. The highly competitive nature of business and the emergence of large corporate organizations have led to a wide range of choices in each segment for the individual consumer. In order to compete with their rivals and find preference among their consumers, companies deploy various marketing strategies in order to generate sales. This kind of exposure to marketing has made a difference to the way a consumer chooses his products. A well-publicized and promoted health drink may find favor among the consumers more against an under promoted product, even if there is a significant price difference between the two similar product. This means that the average consumer is influenced by factors like celebrity endorsements and advertisements in order to judge a product(Sokolovska, 2016). The consumers have limited resources to compare the actual productivity of a product and make informed decision after comparing prices of similar products of other brands, which offer more value for money. Organi zations, on the other hand, have to deploy intense scrutiny for their purchases, as the resultant cost of their product is dependent on the way they spend producing it(Bhasin, 2016). This is very important aspect of their business because if their product becomes more costly in comparison to their competitors, this would affect their sales. Rational purchase is also crucial in order to maintain profit margins as they occur in large scale(Bhide, 1996). An individual consumer has the liberty to spend money on expensive product even if it means less value for money. This is because it will not affect his day-to-day activities and his income would remain the same. However, this is not the case for organizations. A consumer may go with his emotions or the urge to try his neighbors preferred brand just to experiment with it. Large organization cannot make lame choices based on emotions or word of mouth information. Thus, large organizations invariably make rational decisions while buying; however, this cannot be said of the average consumer, whose decisions are based on less relevant factors like marketing and endorsements. Marketing technique require constant innovation and fresh ideas in order to make a difference. The constant pressure of producing results in the form of sales, and the goal to rise among competitors often lead to unique concepts of promotions. Impulse buying is one such technique where marketers try to generate instant, albeit short-lived demand for their product(Mendenhall, 2014). Flash sales like those of e-commerce websites that last for two or three days are the best examples where sellers hope that consumers would resort to impulsive buying(Stern, 1962). These events and other techniques that promote impulsive buying often generate mixed results for the companies. For example, if a clothing brand holds sales events in order to draw attraction, it may witness increased sales activity during the period. These kinds of event leads to the consumers make a purchase, where they would have purchased the product after a few days or weeks anyway. Besides, some other individuals who would have bought other brands could instead shift to this brand for the reason that it is discounted. However, these events are followed by a slump in sales activity as the potential purchases are already tapped by the company; hence, it has to wait for the consumers to feel the need to make a purchase. This short-term effect may reduce the earnings made by the sales event and the long-term figures remain constant. In addition, the discounts, which the company offered in order to lure the customers, also make a dent in the profits made from the sales. Impulsive buying is an attractive proposal for marketing firms, but they should be avoided in favor of longer-term benefits of marketing and sustained promotional activities wherever possible. However, there are certain circumstances where impulsive buying is desired. Like in the sporting events and soccer matches, companies can run promotional periods for team jerseys and caps in order to tap the enthusiasm of the fans and viewers. These are short-term demand and will wear off after the event anyway, so the best bet would be to generate as much interest as possible within a short period of time. Promotional activities such as free match passes, meetings with celebrities and the chance to appear on television are the triggers of impulse buying where the viewers at a stadium may get enthusiastic about the offer and buy the product, even if it of no use to them afterwards. References Bhasin, H. (2016, December 1). Organizational Buying. Retrieved from marketing91.com: https://www.marketing91.com/organizational-buying/ Bhide, A. (1996, December). Decision Making. Retrieved from HarvardBusinessReview: https://hbr.org/1996/11/the-questions-every-entrepreneur-must-answer Fisher, C. (2017). Group Influence on Consumer Behavior. Retrieved from SmallBusiness.chron.com: https://smallbusiness.chron.com/group-influence-consumer-behavior-61919.html Mendenhall, C. (2014, December). The Phenomenon of Impulse Buying. Retrieved from University Of Missouri: https://artifactsjournal.missouri.edu/2015/01/the-phenomenon-of-impulse-buying/ Mondal, P. (2016). Difference Between Primary and Secondary group. Retrieved from yourarticlelibrary.com: https://www.yourarticlelibrary.com/sociology/differences-between-primary-and-secondary-group-788-words/6221/ Perner, L. (2017). USC Marshall. Retrieved from www.consumerpsychologist.com: https://www.consumerpsychologist.com/cb_Group_Influences.html Pittard, V. (2013, March 6). Using Reference Groups in Marketing. Retrieved from Business2community.com: https://www.business2community.com/marketing/using-reference-groups-in-marketing-0427866#1pWRVY3BjOwhlDi1.97 Pittard, V. (2013, March). Using Reference Groups in Marketing. Retrieved from business2community.com: https://www.business2community.com/marketing/using-reference-groups-in-marketing-0427866#1iLoEmkF3if5BS0h.97 Sirgy, M. J., Rahtz, D. R., Portolese, L. (2017). Consumer Behavior Today. Retrieved from Flatworldknowledge.com: https://catalog.flatworldknowledge.com/bookhub/reader/8111?e=sirgy_1_0-ch11_s01 Sokolovska, A. (2016, October 4). Impact Of Celebrity Endorsement in Consumer Behaviour. Retrieved from Guidedselling.org: https://www.guided-selling.org/impact-of-celebrity-endorsement-on-consumer-buying-behavior/ Stern, H. (1962, April). The Significance of Impulse Buying Today. Journal of Marketing, 26(2), 59-62. Retrieved from https://www.jstor.org/stable/1248439?seq=1#page_scan_tab_contents Tutorials Point. (2017). Consumer Behaviour - Reference Groups. Retrieved from Tutorials Point: https://www.tutorialspoint.com/consumer_behavior/consumer_behavior_reference_groups.htm